Textual Analysis

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In this lesson we are going to start looking at the impact of adverts and learning to use the correct media-related terms to analyse adverts.

Lesson 1 Lesson 2

Lesson Objectives


  • Understand the terms used in Analysing an advert
  • Apply this knowledge to a given advert

Starter - Definitions

  • Denotation
  • Connotation
In a new document "advertising analysis" add a definition for each of these.

Activity
research.jpg.jpg
  1. Using the internet research "meaning of colours in advertising"
  2. Save information or an image explaining these
  3. Insert this into your document

Information

The denotation is made up of media language. In turn this is constructed by:

  • The layout of the advertisement
  • The type of camera shot used
  • The mise-en-scene
  • The colours used in the advertisement
  • The font(s) used
  • The language used

Task
Watch this advert


Start a new document for an analysis
Explain
  • The denotation
  • How colours have been used
  • Type of film
  • Type of focus
  • Type of camera shot
  • Fonts used

Plenary

Pose, Pause, pounce & bounce